PI Email Alert
Monday, July 27, 2020
In This Issue...

-Big Verdict in Ventura

-Lewkovich: Over-treatment in Trauma?

- NEW VIDEO SERIES Shawn's 50 Rules of Steel: Rule #42 Explained

-ACE's Video Tips: When Referrals Make Sense
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Big Win for Ventura
Defendant made an unsafe U-turn in front of Sherry’s car on Highway 34. Both cars had substantial damage and were towed. Liability was admitted.
The next day Sherry was taken to the ER. Thereafter, Sherry received chiropractic and acupuncture care. MRIs revealed multiple protruding discs. A pain management MD recommended epidurals.

Defendant Mercury insurance claimed care was exaggerated. Mercury offered $12,500. Sherry demanded $35,000.

The jury believed that Sherry would suffer back pain for years so they awarded her $113,500. Mercury was also forced to pay all of Sherry’s court costs.

Sherry Cooksey vs Morris Ventura Superior Court, Dec 19, 2019. Judge Vincent J O’Neill Jr. presiding.

PRO TIPS 

1. 50% of the value of any case is the innate credibility of the patient. 
2. The DC was brilliant in bringing in occasional acupuncture care showing different alternatives to help the patient recover. 
3. An opinion from a pain management MD helped drive up the case value. The MD recommended epidurals.
Are 30 Visits Over-treatment for PI Cases?
Over-treatment? 

When the Defense claims that the "average" chiropractic patient has only 6 visits with managed care companies, then how does the DC justify 30 visits? That's literally 5 x more than the average!

This 'red herring' is easy to attack but can catch many doctors by surprise. 

The real question is: Is Trauma Different?

Of course! Chiropractors must give more care to trauma cases than other spinal injury cases. 

Dr. Gary Lewkovich, the PI Guru, explains the difference; Increased Hypermobility or Hypomobility is usually caused by a sudden violent impact. 

Patients can suffer a highly unstable spinal joint. Or, a highly hypermobile joint complex is increase destabilization.

To get the Lewkovich Chart: Trauma and Spinal Joint Motion Continuum, email John Tawlian at johntawlian@shawnsteel.com .
50 Rules of Steel: Rule #42
Rule #42: Depositions - 3 Key Directives

Here is the inaugural video version of our new series Shawn's 50 Rules of Steel: Explained. You can subscribe HERE so you don't miss a single key to success.

Video link:
ACE's Tips
When Referrals Make Sense

Here is the VIDEO VERSION of ACE’s Lit Tips! You can also find them on our YouTube Channel which you can subscribe to HERE so you never miss a single tip.

PI Zoom Conference
Tools for Proving Bio-mechanical Trauma

Wed. August 19 @ 1 pm

With Special Guest:

Anthony Choi, DC
Accident Reconstruction

Edited by John Tawlian, Alexander C. Eisner & Lisa Kim Brown